Hospital strategy in Gianyar regency facing the era of national health insurance
Keywords:business strategy, SWOT analysis
Premagana Gianyar Hospital as a private hospital has participated in the JKN program since the end of 2015. In its participation, Premagana Gianyar Hospital has experienced several problems due to the existing JKN system. Problems experienced are due to the fact that the number of costs incurred by the hospital is greater than the costs that come out, outpatient patients still need to be supported which certainly makes the costs incurred higher than the cost of the claim, and the latest on the BPJS Health online referral system is very detrimental, because, since the enactment of the online referral system, outpatient visits to the Premagana Gianyar Hospital polyclinic began to decline. A mature strategy is needed to face the era of BPJS Health in the future amid various issues and changes that occur. This study aims to determine the strengths, weaknesses, opportunities, and threats of Premagana Gianyar Hospital is facing the era of national health insurance and to find out the Business Strategy of Premagana Gianyar Hospital in Gianyar Regency in the face of the era of National Health Insurance.
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