Determining swot of culinary tourism in south square of Surakarta palace

Nur Achmad; Muhammad Sholahuddin; Sri Murwanti; Sidiq Permono Nugroho

doi:10.31295/ijbem.v4n2.1729

Authors

Nur Achmad Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Muhammad Sholahuddin
muhammad.sholahuddin@ums.ac.id
Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Sri Murwanti Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
Sidiq Permono Nugroho Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia

Keywords:

palace, policy studies, potential map, strategic plan, tourism

Abstract

Keraton Kasunanan Surakarta is a mainstay tourist attraction in Surakarta. But the South Square looks very rundown with culinary street vendors who are less organized and were famous as a covert prostitution area at night. This paper aims to identify and analyze the strengths, weaknesses, opportunities and challenges of the culinary creative economy in the place. Qualitative research method using interviews were conducted to key figures from the local government, and the palace vendor streets association. The findings of those strengths, weaknesses, opportunity, and threat of street vendors are beneficial for government, the king, and street vendors to have a strategic planning with win-win solution.

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