Diah, J.M., Fahrizal, M. and Herdiansyah, D. 2025. Customer Relationship Management (CRM) analysis in enhancing customer loyalty in the digital age. International journal of business, economics and management. 8, 2 (May 2025), 86-92. DOI:https://doi.org/10.21744/ijbem.v8n2.2391.