NURMALA, N.; LILIYANA, L. Integration of personal branding and influencer marketing: A literature review study on the paradigm shift in marketing communication in the era of creative economy and digital platforms. International journal of business, economics and management, [S. l.], v. 8, n. 4, p. 311-320, 2025. DOI: 10.21744/ijbem.v8n4.2455. Disponível em: https://sloap.org/journal/index.php/ijbem/article/view/2455. Acesso em: 29 apr. 2026.