Sintani, Lelo, Ridwan Ridwan, Kadeni Kadeni, Savitri Savitri, and Muhamad Ahsan. 2023. “Understanding Marketing Strategy and Value Creation in the Era of Business Competition”. International Journal of Business, Economics & Management 6 (1):69-77. https://doi.org/10.21744/ijbem.v6n1.2087.