Pasaribu, A. W., Sipayung, R. C. ., Rini, E. S. and Sembiring, B. K. F. . (2021) “The effect of characteristics of celebrity endorser on intention to buy hotel room through destination images (study on celebrity endorser followers on instagram)”, International journal of business, economics & management, 4(2), pp. 310-318. doi: 10.31295/ijbem.v4n2.1647.