https://sloap.org/journal/index.php/ijbem/issue/feed 2024-12-31T00:00:00+00:00 Editorial Office editorsloap@gmail.com Open Journal Systems <p style="text-align: justify;"><strong>IJBEM </strong>is published in English and it is open to authors around the world regardless of the nationality. The frequency or number of issues per year is continous.<br />ISSN 2632-9476</p> https://sloap.org/journal/index.php/ijbem/article/view/2326 2024-11-02T00:10:44+00:00 Rendra Haryadi rharyadi.al@gmail.com Marlina Widiyanti marlinawidiyanti@fe.unsri.ac.id Muchsin Saggaf Shihab muchsin.shihab@bakrie.ac.id Ahmad Maulana maulana25@fe.unsri.ac.id

<p>This study aims to analyze the effect of product quality on coal purchase interest through a non-KAI logistics-based sales system at PT Bukit Asam, Tbk. As one of the largest coal producers in Indonesia, PT Bukit Asam, Tbk faces the challenge of meeting growing demand while maintaining competitiveness and customer satisfaction. This study uses a quantitative method with a survey of 150 potential customers. The sampling technique used was purposive random sampling. The data were analyzed using multiple linear regression to test the effect of product quality on purchase intention. The results showed that product quality positively and significantly influences coal purchase intention through non-KAI logistics-based sales. The findings support PT Bukit Asam, Tbk's efforts in improving service quality and expanding distribution with a more flexible logistics system to increase consumer appeal.</p>

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