Communication strategy in introducing omed-omedan tradition, Sesetan Village, Bali
Descriptive study on Truna-Truni Banjar Kaja
Keywords:
communication, communication strategy, festival, omed-omedan, traditionAbstract
Behind the uniqueness of the Omed-omedan tradition, it is not uncommon for some people to ridicule or even discriminate against the traditions of the Banjar Kaja. This is because it is considered not following generally accepted norms, especially Eastern culture. Due to the conditions that occur in the field related to the Omed-omedan tradition which is widely misinterpreted, a communication strategy is needed to implement the program used to introduce the Omed-omedan tradition. This research using qualitative descriptive methods and use theory by Cutlip and Center about Communication Planning. Data collection techniques are observation, interviews, and documentation. The research results obtained in this study are 1) Fact-Finding Stage which is found through understanding the background of the Omed-omedan tradition. 2) The planning stage makes a communication plan such as who will be the communicator, what messages are conveyed, the media used, set targets, and compile program planning. 3) The Communication Action Phase is carried out by implementing the Sesetan Heritage Sesetan Festival. 4) The Evaluation Phase is only an internal evaluation that is carried out routinely when the Sesetan Heritage Sesetan Festival ends.
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