Mutiansyah, M.F., Wahab, Z., Isnurhadi, I. and Widiyanti, M. 2022. The influence of brand awareness and sales promotion on purchase decisions of OVO products: Case study on students of the faculty of economics, master of management study program, Sriwijaya University. International journal of humanities, literature & arts. 5, 1 (Dec. 2022), 69-76. DOI:https://doi.org/10.21744/ijhla.v5n1.2042.