Mutiansyah, M. F., Wahab, Z., Isnurhadi, I., & Widiyanti, M. (2022). The influence of brand awareness and sales promotion on purchase decisions of OVO products: Case study on students of the faculty of economics, master of management study program, Sriwijaya University. International Journal of Humanities, Literature & Arts, 5(1), 69-76. https://doi.org/10.21744/ijhla.v5n1.2042