Fadila, D., Wahab, Z., Isnurhadi, I. and Widiyanti, M. 2021. The effect of brand image, brand ambassador, and product quality on the purchase decision of Mustika Ratu products: (study on Sriwijaya University students). International journal of social sciences. 4, 1 (Jul. 2021), 182-189. DOI:https://doi.org/10.31295/ijss.v4n1.1657.