Ideology behind character value discourse in a balinese pop song

https://doi.org/10.21744/ijllc.v6n1.821

Authors

  • Komang Sri Marheni Kementerian Agama Kota Denpasar, Indonesia
  • A. A. Ngurah Anom Kumbara Udayana University, Denpasar, Indonesia
  • Ni Made Wiasti Udayana University, Denpasar, Indonesia
  • Mayske Rinny Liando Manado State University, Manado, Indonesia

Keywords:

ajeg Bali, Balinese pop song, cultural industry, discourse character value, ideology

Abstract

The research aims to uncover the ideology behind a discourse of character values in a Balinese pop song on the mass culture industry. The method used is qualitative-interpretative with a critical discourse analysis approach and semi-logical theory. Based on this approach, the study found four dominant ideology behind the discourse of character values in Balinese pop song, religious ideology, ajeg Bali or Bali stability, capitalism, and mass media. These four ideologies are driven by varying powers but are tied into the network of production as the growing industrialization of Balinese pop songs. The ideology puts the discourse of character values in a Balinese pop song as part of the mass-oriented culture industry. The implication, the discourse of character values arose drowned in Balinese pop songs as it followed the market demand.

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Published

2020-01-10

How to Cite

Marheni, K. S., Kumbara, A. A. N. A., Wiasti, N. M., & Liando, M. R. (2020). Ideology behind character value discourse in a balinese pop song. International Journal of Linguistics, Literature and Culture, 6(1), 42-50. https://doi.org/10.21744/ijllc.v6n1.821

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Section

Research Articles