How green ambidexterity works?
A case study on environmental performance
Keywords:
ecological environmental, environmental performance, green ambidexterity, modern industry, service innovationAbstract
This study examines the effect of Green Ambidexterity (GA) on Environmental Performance (EP). Where the purpose of this study is to analyse the effect of Green Ambidexterity (GA) on Environmental Performance (EP) in company and assist companies in dealing with emerging ecological environmental problems. By distributing questionnaires to employees who work in the company, 100 answers were collected from the survey conducted. The results of the study found that the positive influence of Green Ambidexterity (GA) on the tested Environmental Performance (EP) was significant. Due to the dependence of environmental performance (EP) on green ambidexterity (GA), the green process of product and service innovation must be a proactive step in company activities.
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