Salaried strata investment behavior towards financial products-review and prospects for future research

Authors

  • Monika Dahiya Management Department, Uttarakhand Technical University,Dehradun, Uttarakhand, India
  • Bhuvnender Chaudhary Management Department, Phonics Group of Institutions, Roorkee, Uttarakhand, India

Keywords:

Factors demographic, Financial products, Investment behavior, Salaried people, Socioeconomic

Abstract

The financial surface of the globe at all times reveals a weirdly balanced impact of the public investment preferences, their understanding of the investment requirements, their anticipation of returns on their investments etc. Perhaps forecasting the growth of the business world would be crucial without an opposite comprehension of the investment behavior of the key part of the society called salaried class. This paper covers appraisal of various financial instruments like equity/stocks, term deposits in banks, kisan vikas patra, national savings certificate, insurance policies, mutual fund and converse the factors persuading investment decision process. The major factors influencing the financial investment behavior are demographic factors (like age, income, qualification, gender, etc.) and socio-economic factors (like family income, tax benefits, the safety of fund, risk inclination, return on investment). This study aims to serve a channel to the need for a comprehension of the financial objectives of the salaried class investors with that of their determined desire for the investment returns. Certainly, this information could unwrap the prospect of predicting even the future of Indian Economy itself besides, providing span to fine-tuning the investment prudence of the public towards progressive and fruitful choices for themselves and the nation.

Downloads

Download data is not yet available.

References

Alleyene, P., & Broome, T. (2010). An exploratory study of factors influencing investment decisions of potential investors. Central Bank of Barbados.

Arti, G., Julee, S. S., & Sunita, S. (2011). Difference in gender attitude in investment decision making in India. Research Journal of Finance and Accounting, 2(12), 1-7.

Bahl, S. (2012). Investment Behaviour of Working Women of Punjab. Arth Prabhand: A Journal of Economics and Management, 1(6), 21-35.

Bashir, T., Ahmed, H. R., Jahangir, S., Zaigam, S., Saeed, H., & Shafi, S. (2013). Investment preferences and risk level: Behaviour of salaried individuals. IOSR Journal of Business and management, 10(1), 68-78.

Bhardwaj, B., Sharma, N., & Sharma, D. (2013). Income, Saving and Investment Pattern of Employees of Bahra University, Solan. IJMS, 3(1), 137-141.

Bhatt, K. A., & Bhatt, K. (2012). Effects of investor occupation and education on choice of investment: an empirical study in India. International Journal of Management, 29(4), 439.

Bhushan, P. (2014). Insights into awareness level and Investment Behaviour of salaried individuals towards Financial Products. International Journal of Engineering, Business and Enterprise Applications, 8(1), 53-57.

Chhabra, G., & Mundra, A. (2014). Understanding the Investment Behavior–A Review of Literature. Shiv Shakti International Journal in Multidisciplinary and Academic Research, 3(2), 1-8.

Dahiya, Monika and Chaudhary Bhuvnender Dr. (2016). A Study on Salaried Personnel Awareness, Attitude, Expectation and Satisfaction Over Their Investments With Reference To Saharanpur District. Research Journal of Commerce and Behavioural Science 5(6).

Geetha, S. N., & Vimala, K. (2014). Perception of household individual investors towards selected financial investment avenues (with reference to investors in Chennai city). Procedia Economics and Finance, 11, 360-374.

Harikanth, D., & Pragathi, B. (2012). Role of Behavioural Finance in Investment Decision Making-A Study on Select Districts of Andhra Pradesh, India. International Journal in Multidisciplinary and Academic Research (SSIJMAR), 1(4), 1-15.

Jain, D., & Jain, P. (2012). Savings and Investment Pattern of School Teachers-a study with reference to Udaipur District, Rajasthan. International Journal of Research in Commerce, Economics & Management, 2(6), 119-127.

Jain, D., & Ranawat, K. (2012). The Effect of Demographics on Investment Choice: An Empirical Study of Investors In Rajasthan. Journal of Management and Science, 2(2), 42-61.

Jayaraj, S. (2013). The Factor Model for Determining the Individual Investment behaviour in India. IOSR Journal of Economics and Finance, 1(4), 21-32.

Kabra, G., Mishra, P. K., & Dash, M. K. (2010). Factors influencing investment decision of generations in India: An econometric study.

Kothari, H. (2012). Investors Behaviour towards Investment Avenues: A Study with reference to Indore City. Altius Shodh Journal of Management & Commerce.

Lal, J. (1992). Understanding Indian Investors. ed1, Global Business Press, New Delhi.

Murithi, S. S., Narayanan, B., & Arivazhagan, M. (2012). Investors Behaviour in Various Investment Avenues-A Study. International Journal of Marketing and Technology, 2(7), 164.

NCAER (2000). Survey of Indian Investor Households. Conducted by National Council of Applied Economics Research

NCAER (2011). How households save and invest Evidence from NCAER Household Survey.

Rajarajan, V. (2002). Determinants of Portfolio choice of individual investors. The Indian Economic Journal, 50(1), 81.

Raza, A. (2014). Review of behavioral finance as an emerging field of investment decision making. IOSR Journal of Business and Management, 16(6), 156-172.

SCMRD (2005). Indian Household Investors Survey: The changing market environment.

Sireesha, P., & Laxmi, C. (2013). Impact of Demographics on Select Investment Avenues: A Case Study of Twin Cities of Hyderabad and Secunderabad, India.

Wood, R., & Zaichkowsky, J. L. (2004). Attitudes and trading behavior of stock market investors: A segmentation approach. The Journal of Behavioral Finance, 5(3), 170-179.

Published

2016-07-31

How to Cite

Dahiya, M., & Chaudhary, B. (2016). Salaried strata investment behavior towards financial products-review and prospects for future research. International Research Journal of Management, IT and Social Sciences, 3(7), 15–26. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/382

Issue

Vol. 3 No. 7 (2016): July

Section

Peer Review Articles
Copyright & Licensing

Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.