Educational tourism’s product strategy at batur global geopark, Kintamani, Bali

Authors

  • Komang Trisna Pratiwi Arcana Tourism Management Program, The International Bali Tourism Institute, Denpasar, Indonesia
  • Kadek Wiweka Tourism Management Program, The International Bali Tourism Institute, Denpasar, Indonesia

Keywords:

Alternative tourism, Batur global geopark, Destination attributes, Educational tourism, Kintamani

Abstract

Educational tourism is one of tourism type from the form of alternative tourism that has been developed between the conventional tourism era and modern tourism era. Generally, alternative tourism tends to develop according to sustainability principals. The packaging of tourism destination potential, Batur Global Geopark into educational tourism is a fundamental step of tourism product’s diversification in Bali. Therefore, the tourism potential in Batur-caldera Bali is supporting to be developed or packaged as an educational tourism, which is in accordance with Global Geopark Network (GGN) objectives. This study combines the quantitative and qualitative methodologies (multi-method), which are presented in the form of descriptions. The information will be analyzed to determine the strengths, weaknesses, opportunities, and threats (SWOT). It formulated appropriate educational tourism product strategies by the elements; attraction, accessibilities, amenities, a supporting organization (ancillary), activity, available package and community involvement.

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Published

2016-07-31

How to Cite

Arcana, K. T. P., & Wiweka, K. (2016). Educational tourism’s product strategy at batur global geopark, Kintamani, Bali. International Research Journal of Management, IT and Social Sciences, 3(7), 43–52. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/384

Issue

Vol. 3 No. 7 (2016): July

Section

Peer Review Articles
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