Formulation of chicken egg marketing strategy
Keywords:
farming, laying hens, livestock, marketing strategy, SWOT analysisAbstract
The laying chicken farming sector is an important sector because from this sector some animal protein needs for humans are met. The success of a layer farm is largely determined by marketing. Judging from the footsteps of livestock farming, it appears that older farmers have experienced several problems in animal husbandry, such as the 1997 monetary crisis, the outbreak of bird flu in late 2003, the fluctuation of corn prices in 2015. These conditions, many businesses closed farms. Even though there have been several problems with livestock, it turns out that some farms can still survive today, so it is necessary to conduct research on how to formulate an egg marketing strategy? This study took place in Karangasem Regency, Bali Province. Research data obtained from questionnaires and observations. Data analysis uses SWOT analysis techniques (strength, weakness, opportunity, and threat).
Downloads
References
Anggorodi, R. (1979). Ilmu makanan ternak umum. Gramedia.
Ghosh, C. (2017). A study on - evaluating marketing strategies adopted by home appliance for economic development in India. International Journal of Social Sciences and Humanities, 1(1), 9-15. https://doi.org/10.29332/ijssh.v1n1.7
Hadiwidjaja, R. S. (2014). Analisa Hubungan Experiential Marketing, Kepuasan Pelanggan, Loyalitas Pelanggan Starbucks Coffee di Surabaya Town Square. Jurnal Strategi Pemasaran, 2(2), 1-11.
Hendrik, A. G. C. (2011). Product performance Isa Brown Commercial Layer, A Hendrik Genetic Company, The Netherlands E.U: International Headquarters.
Hidayati, P. I. (2017). Analisis Strategi Pengembangan Agribisnis Peternakan Ayam Ras di Kabupaten Probolinggo Jawa Timur. Optima, 1(1), 23-31. https://dx.doi.org/10.33366/opt.v1i1.493
Khotimah, K., Arifin, R., & Slamet, A. R. (2018). Analisis SWOT sebagai dasar perumusan strategi pemasaran usaha ayam petelur jantan pada UD. jaya abadi di desa robyong kecamatan pakis kabupaten malang. Jurnal Ilmiah Riset Manajemen, 7(01).
Lestari, R. D., & Triani, N. N. A. (2018). Determinan keberhasilan turnaround pada perusahaan yang mengalami financial distress. BISMA (Bisnis dan Manajemen), 6(2), 130-138. http://dx.doi.org/10.26740/bisma.v6n2.p130-138
Mongay, J. (2006). Strategic Marketing. A literature review on definitions, concepts and boundaries.
Muhammed, A. B., Mohammed, S. A., Ayanlere, A. F. A. F., & Afolabi, O. K. (2013). Evaluation of Poultry Egg Marketing in Kuje Area Council Municipality of FCT Abuja, Nigeria. Greener Journal of Agricultural Sciences, 3(1), 068-072. http://dx.doi.org/10.15580/GJAS.2013.1.101112111
Nourlette, R. R., & Hati, S. W. (2017). Penentuan Strategi dengan Pendekatan Analisis SWOT Pada Hotel Nongsa Point Marina & Resort dalam Menghadapi Persaingan Bisnis. Inovbiz: Jurnal Inovasi Bisnis, 5(1), 82-102. https://doi.org/10.35314/inovbiz.v5i1.174
Okeudo, G. (2013). The Impact of Marketing Mix (4Ps) on Warehousing Operations: Case Study of Unilever Nigeria PLC. American Journal of Business and Management, 2(2), 155-159. https://doi.org/10.11634/216796061706282
Pemerintah Kabupaten Karangasem. (2009). http://v2.karangasemkab.go.id/index.php/profil/22/Letak-&-Luas-Wilayah. Diakses 03 Mei 2019
Pemerintah Kabupaten Karangasem. (2014). Pedoman Penyusunan Upaya Pengelolaan Lingkungan (UKL) dan Upaya Pemantauan Lingkungan (UPL) serta Surat Pernyataan Kesanggupan Pengelolaan dan Pemantauan Lingkungan Hidup (SPPL). Lembaran Daerah Kabupaten Karangasem, Amlapura, Sekretariat Daerah.
Rahmawati, I. R., Muksin, M., & Rizal, R. (2016). Peran dan Kinerja Penyuluh Pertanian dalam Memberdayakan Peternak Ayam Petelur di Kabupaten Jember, Provinsi Jawa Timur. Jurnal Penyuluhan, 12(2), 183-189. https://doi.org/10.25015/penyuluhan.v12i2.12252
Rahmayati, R. (2015). Analisis swot dalam menentukan strategi pemasaran udang beku pt. mustika mina nusa aurora tarakan, kalimantan utara. jurnal galung tropika, 4(1), 60-67. http://dx.doi.org/10.31850/jgt.v4i1.28
Rangkuti, F. (2004). Analisis SWOT membedah kasus bisnis. PT. Gramedia Utama.
Saputro, R. A., Setiadi, A., & Sarengat, W. (2016). Analisis pemasaran telur pada peternakan ayam petelur cv. indah mustika di desa mangunsari kecamatan gunung pati kabupaten semarang. Agromedia, 34(2).
Udayana, I. G. B. (2017). Marketing strategies arabica coffee with information technology in Kintamani District Bangli. International Research Journal of Engineering, IT & Scientific Research, 3(3), 93-102.
Wibowo, D. H., & Arifin, Z. (2015). Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Umkm (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis, 29(1), 59-66.
Widyantara, I. N. P., & Ardani, I. G. A. K. S. (2017). Analisis Strategi Pemasaran Telur Ayam (Studi Kasus Di Desa Pesedahan dan Desa Bugbug, Kabupaten Karangasem). E-Jurnal Manajemen, 6(7), 3766-3793.
Widyanthi, N.L.A.M, dan Sukaatmadja I.G.P., 2013, Analisis Tingkat Kepuasan Konsumen Pasar Agung Denpasar, E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2(2), pp:108-126.
Published
How to Cite
Issue
Section
Articles published in the International Research Journal of Management, IT and Social sciences (IRJMIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJMIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IRJMIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IRJMIS volumes 7 onwards. Please read about the copyright notices for previous volumes under Journal History.
