Supartha, A. A. A. R. P., & Sukaatmadja, I. P. G. (2025). The role of attitude towards green in mediating the effect of environmental concern and green perceived value on green purchase intention: A study of Gen Z’s behavior toward Sensatia Botanicals in Denpasar City. International Research Journal of Management, IT and Social Sciences, 12(4), 316–330. https://doi.org/10.21744/irjmis.v12n4.2543