SUPARTHA, A. A. A. R. P.; SUKAATMADJA, I. P. G. The role of attitude towards green in mediating the effect of environmental concern and green perceived value on green purchase intention: A study of Gen Z’s behavior toward Sensatia Botanicals in Denpasar City. International research journal of management, IT and social sciences, [S. l.], v. 12, n. 4, p. 316–330, 2025. DOI: 10.21744/irjmis.v12n4.2543. Disponível em: https://sloap.org/journals/index.php/irjmis/article/view/2543. Acesso em: 16 apr. 2026.