PANASEA, I. G. N. O.; SAWITRI, N. L. P. W.; DARMANTARA, M. S.; SUANTARI, N. P. R. How positive emotion shapes the effect of price discounts and E-WOM on online impulsive buying: Evidence from Generation Z. International research journal of management, IT and social sciences, [S. l.], v. 13, n. 1, p. 1–12, 2025. DOI: 10.21744/irjmis.v13n1.2578. Disponível em: https://sloap.org/journals/index.php/irjmis/article/view/2578. Acesso em: 10 feb. 2026.