KORRY, P. D. P.; SUARTINI, N. W. Influencing factor on brand switching behaviour between millennial and x generation in mobile phone market. International research journal of management, IT and social sciences, [S. l.], v. 5, n. 6, p. 80–92, 2018. DOI: 10.21744/irjmis.v5n6.378. Disponível em: https://sloap.org/journals/index.php/irjmis/article/view/378. Acesso em: 15 apr. 2026.