Panasea, I. G. N. O., Sawitri, N. L. P. W., Darmantara, M. S. and Suantari, N. P. R. (2025) “How positive emotion shapes the effect of price discounts and E-WOM on online impulsive buying: Evidence from Generation Z”, International research journal of management, IT and social sciences, 13(1), pp. 1–12. doi: 10.21744/irjmis.v13n1.2578.