Etuk, A., J. A. Anyadighibe, E. E. James, and P. M. Egemba. “Trade Sales Promotion and distributors’ Performance of Fast-Moving Consumer Goods (FMCGS)”. International Research Journal of Management, IT and Social Sciences, vol. 9, no. 2, Feb. 2022, pp. 254-63, doi:10.21744/irjmis.v9n2.2011.