Supartha, A. A. A. R. P., and I. P. G. Sukaatmadja. “The Role of Attitude towards Green in Mediating the Effect of Environmental Concern and Green Perceived Value on Green Purchase Intention: A Study of Gen Z’s Behavior Toward Sensatia Botanicals in Denpasar City”. International Research Journal of Management, IT and Social Sciences, vol. 12, no. 4, July 2025, pp. 316-30, doi:10.21744/irjmis.v12n4.2543.