Panasea, I Gede Nandya Oktora, Ni Luh Putu Widya Sawitri, Made Satria Darmantara, and Ni Putu Risky Suantari. “How Positive Emotion Shapes the Effect of Price Discounts and E-WOM on Online Impulsive Buying: Evidence from Generation Z”. International research journal of management, IT and social sciences 13, no. 1 (December 2, 2025): 1–12. Accessed February 10, 2026. https://sloap.org/journals/index.php/irjmis/article/view/2578.