https://sloap.org/journals/index.php/irjmis <p style="text-align: justify;"><strong>IRJMIS&nbsp;</strong>is published in English and it is open to authors around the world regardless of the nationality. It is currently published three times a year, i.e. in&nbsp;<em>January, March, May, July, September,&nbsp;</em>and<em>&nbsp;November.</em></p> en-US <p>Articles published in the International Research Journal of Management, IT and Social sciences (<strong>IRJMIS</strong>) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (<a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">CC BY-NC-ND 4.0</a>). Authors retain copyright in their work and grant <strong>IRJMIS&nbsp;</strong>right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.</p> <p>Articles published in <strong>IRJMIS&nbsp;</strong>can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (<em>e.g., post it to an institutional repository or publish it in a book</em>), with an acknowledgment of its initial publication in this journal.</p> <p>This copyright notice applies to articles published in <strong>IRJMIS&nbsp;</strong>volumes 7 onwards. Please read about the copyright notices for previous volumes under&nbsp;<a href="https://sloap.org/journals/index.php/irjmis/history">Journal History</a>.</p> irjmis@sloap.org (Editorial Office) support@sloap.org (Vedran Vucic) Thu, 30 Nov 2023 00:00:00 +0000 OJS 3.3.0.13 http://blogs.law.harvard.edu/tech/rss 60 https://sloap.org/journals/index.php/irjmis/article/view/2473 <p>This study aims to examine the influence of influencers, social media advertising, and service quality on purchase intention through brand image. In today's digital era, influencers and social media advertising have a major impact on consumer behavior, while service quality plays an important role in shaping brand perception. This study is important to understand how the interaction between these factors affects purchase intention. The population of this study was Gen Z in Indonesia, with a sample of 208 people. Data were collected through an online questionnaire distributed via Google Form via social media. Respondents' answers were measured using a 10-point scale. This study uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) to test the hypothesis. The results of the analysis show that influencers do not have a significant influence on purchase intention. In contrast, social media advertising, service quality, and brand image have a significant effect on purchase intention. In addition, influencers, social media advertising, and service quality also have a significant positive effect on brand image. These findings provide insight into how these factors influence and affect purchase intention, especially among Gen Z in Indonesia.</p> I Ketut Yasa Putra, Gede Sri Darma Copyright (c) 2023 International research journal of management, IT and social sciences http://creativecommons.org/licenses/by-nc-nd/4.0 https://sloap.org/journals/index.php/irjmis/article/view/2473 Fri, 04 Oct 2024 00:00:00 +0000 https://sloap.org/journals/index.php/irjmis/article/view/2475 <p>This study aims to diagnose the transformation of educational internship programs in three State Islamic Universities (UIN), namely UIN Fatmawati Sukarno Bengkulu, UIN Syarif Hidayatullah Jakarta, and UIN Sunan Gunung Djati Bandung. The main focus of the research is to understand the changes that occur in the implementation of educational internships, the supporting and inhibiting factors of transformation, as well as the impact on students and institutions. The research method used was a diagnostic study with a qualitative approach. Data were collected through in-depth interviews, observations, and document analysis related to the internship program. The results showed that the transformation of the educational internship program involved significant changes in the curriculum, increased student involvement, and the use of technology in teaching. The main supporting factors include Merdeka Belajar-Kampus Merdeka policy support, supporting technology, and university commitment while inhibiting factors include variations in the quality of partner schools, limited technological infrastructure, and curriculum adjustment constraints. This transformation has a positive impact on improving students' teaching skills, better work readiness, and strengthening the university's academic reputation.</p> Edi Ansyah, Salamah, Alvin Yanuar Rahman, Azwar Rahmat Copyright (c) 2023 International research journal of management, IT and social sciences http://creativecommons.org/licenses/by-nc-nd/4.0 https://sloap.org/journals/index.php/irjmis/article/view/2475 Sat, 02 Nov 2024 00:00:00 +0000