Customer satisfaction on footwear's in theni district
Keywords:
questionnaire survey, customer satisfactionAbstract
The fashion industry has seen a spurt of growth in the past few years, more so in India. An important part of this fashion boom is the footwear industry. An industry as varied as any other, the footwear industry in India is one of the most competitive and vibrant. This paper seeks to analyses the footwear industry in India, and the buying process that goes into a purchase. With customers becoming increasingly fashion conscious and spendthrift, and the industry becoming more global in its appeal, the consumers? purchase pattern has also seen a shift in terms of various parameters. However, in a diverse Indian market, the entire consumer base can be segmented to use the Bottom of the Pyramid approach. This paper seeks to analyze spending patterns and consumer behavior across the pyramid in the Indian market.
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