Blackbox movies: the transformation of private cinema into multi-channel advertising media
Abstract
Several previous researches have contributed to give an outlook for the up and down process of Small Medium Enterprises (SMEs) through company’s lifecycle. Some of intern and extern factors also became analyzed indicators in order to give an overview about the strategy for surviving in the world of entrepreneurship. Furthermore, and specifically, some literatures tend to be less in discussing about the SMEs which can withstand after overcoming the climax point to decline stage in its lifecycle. This research aimed at contributing academically in giving overview of a SME scale company namely Blackbox Movies, it engaged in creative industry through product of room service provider for movie. The main focus was the strategy for transforming the core business as an effort to overcome the current revolution, which was caused mainly by the threat of digital era openness.
Downloads
References
Bhagwat, R., & Sharma, M. K. (2007). Performance measurement of supply chain management: A balanced scorecard approach. Computers & Industrial Engineering, 53(1), 43-62. https://doi.org/10.1016/j.cie.2007.04.001
Burke, R. R. (2009). Behavioral effects of digital signage. Journal of Advertising Research, 49(2), 180-185. https://doi.org/10.2501/S0021849909090254
Corliss, H. L., Wadler, B. M., Jun, H. J., Rosario, M., Wypij, D., Frazier, A. L., & Austin, S. B. (2012). Sexual-orientation disparities in cigarette smoking in a longitudinal cohort study of adolescents. Nicotine & Tobacco Research, 15(1), 213-222. https://doi.org/10.1093/ntr/nts114
Dennis, C., Newman, A., Michon, R., Brakus, J. J., & Wright, L. T. (2010). The mediating effects of perception and emotion: Digital signage in mall atmospherics. Journal of Retailing and Consumer services, 17(3), 205-215. https://doi.org/10.1016/j.jretconser.2010.03.009
Elms, S. (2017). How to Develop an Effective Multichannel Advertising Strategy. Retrieved August, 23, 2018.
Fox, A. K., Nakhata, C., & Deitz, G. D. (2019). Eat, drink, and create content: a multi-method exploration of visual social media marketing content. International Journal of Advertising, 38(3), 450-470. https://doi.org/10.1080/02650487.2018.1535223
Geria, A. A. G. A., Maheswari, A. I. A., & Pemayun, A. A. G. P. (2018). Social media as promotion trend for increasing tourist visit towards digital era. International Journal of Social Sciences and Humanities, 2(3), 86-94. https://doi.org/10.29332/ijssh.v2n3.204
Gough, D. (2014). Most Australians Have Never Pirated TV Shows or Movies, Choice Survey Finds. Sunday Morning Herald, December, 9.
Katai, R. (2017). The top 6 visual marketing trends to look for in 2018. Robert Katai.
Lester, D. L., Parnell, J. A., & Carraher, S. (2003). Organizational life cycle: A five-stage empirical scale. The international journal of organizational analysis, 11(4), 339-354. https://doi.org/10.1108/eb028979
Moorman, T. B. (2018). Pesticide Degradation by Soil Microorganisms: Environmental. Ecological. and Management Effects. In Soil Biology (pp. 121-153). CRC Press.
Newman, A., Dennis, C., & Zaman, S. (2006). Marketing Images and consumers' experiences in selling environments.
Petch, N. (2016). The Five Stages Of Your Business Lifecycle: Which Phase Are You In. Entrepreneur Middle East.
Phau, I., Teah, M., & Liang, J. (2016). Investigating the factors influencing digital movie piracy. Journal of Promotion Management, 22(5), 637-664. https://doi.org/10.1080/10496491.2016.1185491
Praditya, A. (2015). Perancangan video profil” red batik community” melalui media komunikasi visual (Doctoral dissertation, Universitas Negeri Sebelas Maret).
Premkumar, G. (2003). A meta-analysis of research on information technology implementation in small business. Journal of organizational computing and electronic commerce, 13(2), 91-121. https://doi.org/10.1207/S15327744JOCE1302_2
Prendergast, G., & Wah, C. L. (2005). The effectiveness of cinema advertising in Hong Kong. International Journal of Advertising, 24(1), 79-93. https://doi.org/10.1080/02650487.2005.11072905
Rura, C. (2017). Jumlah Bioskop di Indonesia Bertambah tapi Belum Merata. Retrieved from news.metrotvnews.com/read/2017/11/15/788541/jumlah- diakses.
Schaller, T. (2016). Multichannel Advertising — How To Mix Social Media With Other Ad Types. Retrieved from https://strikesocial.com/blog/multichannel-marketing-social-media/
Wisenthige, K., & Guoping, C. (2016). Firm level competitiveness of small and medium enterprises (SMEs): analytical framework based on pillars of competitiveness model. International Research Journal of Management, IT and Social Sciences, 3(9), 61-67.
Yoga, I. M. S., Korry, N. P. D. P., & Yulianti, N. M. D. R. (2019). Information technology adoption on digital marketing communication channel. International Journal of Social Sciences and Humanities, 3(2), 95-104. https://doi.org/10.29332/ijssh.v3n2.297
Published
How to Cite
Issue
Section
Articles published in the International Journal of Business, Economics & Management (IJBEM) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJBEM right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJBEM can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
