Understanding the resistance against online transportation in a tourism destination
Keywords:
online transportation, resistance against online transportation, the theory of planned behaviour, tourism industry, transportation competitionAbstract
This paper offers an insight into the causes of resistance against online transportation in a tourist destination in Bali. Guided by the Theory of Planned Behaviour, this research collected data through interviews with the local transportation drivers and the chief of the local village. This paper indicates that the resistance against online transportation is mainly due to the perception that online transportation sets the below-the local standard price. This creates uneven business competition, inflict price war and destroy the transportation industry in the long-run. Mediation by the government is urgently needed to reach a win-win solution for the local and online transportation business.
Downloads
References
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2012). The theory of planned behavior. Handbook of Theories of Social Psychology: 1, 438–459. https://doi.org/10.4135/9781446249215.n22
Amelia, L. (2016). Respon Kebijakan Terhadap Transportasi Berbasis Aplikasi di Jakarta. The Indonesian Institute.
Anindhita, W., Arisanty, M., & Rahmawati, D. (2016). Analisis Penerapan Teknologi Komunikasi Tepat Guna Pada Bisnis Transportasi Ojek Online (Studi pada Bisnis Gojek dan Grab Bike dalam Penggunaan Teknologi Komuniasi Tepat Guna untuk Mengembangkan Bisnis Transportasi). In Prosiding Seminar Nasional INDOCOMPAC.
Anwar, A. A. (2017). Online vs konvensional: keunggulan dan konflik antar moda transportasi di kota makassar. ETNOSIA: Jurnal Etnografi Indonesia, 2(2), 220-246. http://dx.doi.org/10.31947/etnosia.v2i2.3012
Darto, M. (2016). Smart Government: Berdamai dengan Perubahan. Jurnal Borneo Administrator, 12(1), 1-7.
Fadzil, S., Syed Mohamad, S. J. A. N., & Hassan, R. (2017). Resistance to Change (RTC): A Taxonomical Perspective. Journal of Management and Marketing Review (JMMR) Vol, 2(3).
Ginaya, G., Sudarmini, N. M., & Damayanti, I. K. W. (2019). Tri hita karana and sad kertih values in Belimbing rural tourism development. International Journal of Social Sciences and Humanities, 3(2), 10-23. https://doi.org/10.29332/ijssh.v3n2.282
Gross, S., & Klemmer, L. (2014). Introduction to tourism transport. CABI.
Haque, Z. (2015). The impact of economic crisis on tourism industry. International Research Journal of Engineering, IT & Scientific Research, 1(1), 12-23.
Harvard Business Review. (2008). HBR’s Must-Reads on Strategy. Harvard Business Review, 86(12), 143. https://doi.org/10.1111/j.0955-6419.2005.00347.x
Li, Z. (2018). Transportation Asset Management: Methodology and Applications. CRC Press.
Padilla-Díaz, M. (2015). Phenomenology in educational qualitative research: Philosophy as science or philosophical science. International Journal of Educational Excellence, 1(2), 101-110.
Pratiwi, A. M., Kesumadewi, P. D., Par, S. S. T., & Par, M. (2017). Keberadaan transportasi online dalam industri pariwisata bali.
Qutoshi, S. B. (2018). Phenomenology: A philosophy and method of inquiry. Journal of Education and Educational Development, 5(1), 215-222. http://dx.doi.org/10.22555/joeed.v5i1.2154
Silalahi, S. L. B., Handayani, P. W., & Munajat, Q. (2017). Service quality analysis for online transportation services: Case study of GO-JEK. Procedia Computer Science, 124, 487-495. https://doi.org/10.1016/j.procs.2017.12.181
Surmiak, A. D. (2018, September). Confidentiality in qualitative research involving vulnerable participants: Researchers' perspectives. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 19, No. 3). http://dx.doi.org/10.17169/fqs-19.3.3099
Published
How to Cite
Issue
Section
Articles published in the International Journal of Business, Economics & Management (IJBEM) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJBEM right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJBEM can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
