Understanding the resistance against online transportation in a tourism destination

  • Pilar Harmoni Saidi Undiknas Graduate School, Denpasar, Indonesia
  • Luh Putu Mahyuni Universitas Pendidikan Nasional (Undiknas), Denpasar, Indonesia
Keywords: online transportation, resistance against online transportation, the theory of planned behaviour, tourism industry, transportation competition

Abstract

This paper offers an insight into the causes of resistance against online transportation in a tourist destination in Bali. Guided by the Theory of Planned Behaviour, this research collected data through interviews with the local transportation drivers and the chief of the local village. This paper indicates that the resistance against online transportation is mainly due to the perception that online transportation sets the below-the local standard price. This creates uneven business competition, inflict price war and destroy the transportation industry in the long-run. Mediation by the government is urgently needed to reach a win-win solution for the local and online transportation business.

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Published
2020-03-05
How to Cite
Saidi, P. H., & Mahyuni, L. P. (2020). Understanding the resistance against online transportation in a tourism destination. International Journal of Business, Economics & Management, 3(1), 55-60. https://doi.org/10.31295/ijbem.v3n1.125