Price perception and product quality on gas purchasing decisions in PT. Pertamina EP asset 2
Keywords:
companies, price perception, product, purchasing decisions, qualityAbstract
This research was conducted aimed to determine the effect of price perception and product quality on purchasing decisions at PT. Pertamina EP Asset 2. The population in this study are all companies that are consumers who purchase gas at PT. Pertamina EP Asset 2 in 2019 as many as 17 companies. The sample used in this study were 102 respondents using a purposive sampling technique. The data collection method uses a questionnaire. The results of the multiple linear regression analysis showed that price perception had a positive and significant effect on gas purchasing decisions at PT. Pertamina EP Asset 2. Product quality has a positive and significant effect on gas purchasing decisions at PT. Pertamina EP Asset 2. By looking at competitors, it is better to immediately improve gas quality. So it has more appeal for consumers so far and prospective customers to continue to make gas purchases from PT. Pertamina EP Asset 2. With good cooperation between PT. Pertamina EP Asset 2 with consumers who are companies that have done so far, it is necessary to increase the quality of the gas produced to give a sense of wanting to make gas purchases.
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