Community Motivation in Raising Kele Honey (Trigona Sp) in Gegelang Village, Manggis District, Karangasem Regency
Keywords:agribusiness, business actors, business income, community motivation, CSR, cultivation business, economic development, kele honey bee
To support the efforts of Gegelang Village to become a honey village, PT Pertamina (Persero) Integrated Terminal Manggis through the Corporate Social Responsibility (CSR) Program implemented the Kele Honey Bee Cultivation Program. The purpose of this study was to analyze the motivation of the community in raising honey bee kele (Trigona Sp) and the factors that influence the motivation of the community in raising honey bee kele in Gegelang Village, Manggis District, Karangasem Regency. This research was conducted in Gegelang Village, the location selection was determined purposively. The population in this study amounted to 472 families while the sampling technique in this study used the simple random sampling method with the Slovin formula so that the number of samples taken was 83 people. Data analysis in this research is descriptive qualitative and quantitative. Based on the results of the research, the motivation of the community in raising honey kele in Gegelang Village is in the high category with the achievement of a score of 4.01.
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