Revitalization: new opportunities or new problems? The perspective of trader
Keywords:
consumer, market management, revitalization, traders, traditional marketAbstract
The revitalization of traditional markets has gradually begun since 2018. Market revitalization focuses on improving infrastructure and even adding other facilities like modern retail. Its purpose is surely to attract consumers to shop at traditional markets. Previous research has emphasized more on the impact of market revitalization on consumer interest in visiting and shopping, but it has less discussed the impact on traders. This study aimed at determining the impact of market revitalization on traders. Data collection was conducted by direct observation, documentation study, and interviewing 12 traders, of which 3 traders were interviewed on each floor. Adding one more person from market management and 12 visitors, to confirm the results of the seller interview. The results of the interview showed that there were problems overcame by traders, such as losing loyal customers, poor market layout so that not all traders had the opportunity to be visited, and maintenance of infrastructure, especially cleanliness.
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