Does green perceived value impact the green repurchase intention? A perspective from the body shop Indonesia consumer

I Komang Mahayana Putra; I Wayan Wirga; Ida Bagus Sanjaya; I Ketut Pasek; I Wayan Sukarta

doi:10.21744/ijbem.v5n3.1933

Authors

I Komang Mahayana Putra
komangmahayanaputra@pnb.ac.id
Bali State Polytechnic, Indonesia
I Wayan Wirga Bali State Polytechnic, Indonesia
Ida Bagus Sanjaya Bali State Polytechnic, Indonesia
I Ketut Pasek Bali State Polytechnic, Indonesia
I Wayan Sukarta Bali State Polytechnic, Indonesia

Keywords:

green marketing, green perceived risk, green perceived value, green repurchase intention, green trust

Abstract

Global warming has become a hotly discussed issue and has caused manufacturers to implement green marketing in their business. This study aims to analyze the effect of green perceived value on green repurchase intention. The population is people who have bought and used The Body Shop Indonesia products with a sample of 100 respondents through purposive sampling. Collecting data using a questionnaire in the form of google form and analyzed by simple linear regression analysis. The results showed that green perceived value had a positive and significant effect on green repurchase intention.

Downloads

Download data is not yet available.

References

Aren, S., Güzel, M., Kabaday?, E., & Alpkan, L. (2013). Factors affecting repurchase intention to shop at the same website. Procedia-Social and Behavioral Sciences, 99, 536-544. https://doi.org/10.1016/j.sbspro.2013.10.523

Ari Putra, I. B. A. S., & Pramudana, K. A. S. (2021). Open Access The Role of Trust Mediates Effect of Customer Experience on Repurchase Intention. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(1), 80-85.

Aryadhe, T., Suryani, A., & Sudiksa, I. B. (2018). Pengaruh sikap dan norma subjektif terhadap niat beli dan keputusan pembelian (Doctoral dissertation, Udayana University).

Chan, H. K., He, H., & Wang, W. Y. (2012). Green marketing and its impact on supply chain management in industrial markets. Industrial marketing management, 41(4), 557-562. https://doi.org/10.1016/j.indmarman.2012.04.002

Chuah, S. H. W., El-Manstrly, D., Tseng, M. L., & Ramayah, T. (2020). Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust. Journal of Cleaner Production, 262, 121348. https://doi.org/10.1016/j.jclepro.2020.121348

Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner production, 165, 1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184

Darmayasa, G. N. A. R., & Yasa, N. N. K. (2021). The influence of relationship marketing on customer loyalty: Customer satisfaction as a mediation variable. International Research Journal of Management, IT and Social Sciences, 8(6), 648-660. https://doi.org/10.21744/irjmis.v8n6.1963

Dewi, M. L., & Suprapti, N. W. (2020). Peran Kepercayaan Memediasi Pengaruh Persepsi Nilai dan Persepsi Risiko Produk Terhadap Niat Beli Produk (Studi pada Produk Suplemen Hijau Merek Herbalife). Matrik: Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 14(1), 61-70.

Dewi, S. A., & Rastini, N. M. (2016). Peran green trust memediasi green perceived value dan green perceived risk terhadap green repurchase intention (Doctoral dissertation, Udayana University).

Ekawati, N. W., Kertiyasa, N. N., Giantari, G. A. K., & Sariyathi, N. K. (2017). Ecopreneurship and green innovation for the success of new spa products. Journal of Business and Retail Management Research, 11(3).

Farahdiba, D. (2020). Konsep dan Strategi Komunikasi Pemasaran: Perubahan Perilaku Konsumen Menuju Era Disrupsi. Jurnal Ilmiah Komunikasi Makna, 8(1), 22-38.

Govender, J. P., & Govender, T. L. (2016). The influence of green marketing on consumer purchase behavior. Environmental Economics, (7, Iss. 2), 77-85.

Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of cleaner production, 172, 1848-1866. https://doi.org/10.1016/j.jclepro.2017.12.002

Lam, A. Y., Lau, M. M., & Cheung, R. (2016). Modelling the relationship among green perceived value, green trust, satisfaction, and repurchase intention of green products. Contemporary Management Research, 12(1).

Lin, J., Lobo, A., & Leckie, C. (2017). The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. Journal of Retailing and Consumer Services, 35, 133-141. https://doi.org/10.1016/j.jretconser.2016.12.011

Marakanon, L., & Panjakajornsak, V. (2017). Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products. Kasetsart Journal of Social Sciences, 38(1), 24-30. https://doi.org/10.1016/j.kjss.2016.08.012

Mathur, L. K., & Mathur, I. (2000). An analysis of the wealth effects of green marketing strategies. Journal of Business Research, 50(2), 193-200. https://doi.org/10.1016/S0148-2963(99)00032-6

Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness. Online Information Review.

Mauliawan, Y. R., & Nurcaya, I. N. (2021). The Role of Price Sensitivity and Green Knowledge Moderate the Influence of Eco-Label and Eco-Brand on Repurchase Intention in Green Product (Study of Sensatia Botanicals Product Consumers in Denpasar, Bali, Indonesia). American Journal of Humanities and Social Sciences Research (AJHSSR), 5(1), 657-663.

Naveen, .-. (2015). Developing service marketing through successful involvement of customer. International Research Journal of Management, IT and Social Sciences, 2(1), 5-10. Retrieved from https://sloap.org/journals/index.php/irjmis/article/view/296

Pee, L. G., Jiang, J., & Klein, G. (2018). Signaling effect of website usability on repurchase intention. International Journal of Information Management, 39, 228-241. https://doi.org/10.1016/j.ijinfomgt.2017.12.010

Putri, K. T. K., & Sukawati, T. G. R. (2020). The Role of Trust Mediates the Effect of Customer satisfaction on Repurchase Intention (Study on Consumer Chatime) in Denpasar City. American Journal of Humanities and Social Sciences Research, 4(8), 412-418.

Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 102988. https://doi.org/10.1016/j.jretconser.2022.102988

Sudita, N. P. C. R., & Ekawati, N. W. (2018). Pengaruh Green Perceived Value Terhadap Green Repurchase Intention yang Dimediasi Oleh Green Trust. E-Jurnal Manajemen Universitas Udayana, 7(11), 5846.

Tirtayani, I. G. A., Ekawati, N. W., & Yasa, N. N. K. (2017, July). Peran Perceived Value Dalam Memediasi Pengaruh Green Marketing Terhadap Purchase Intention. In Forum Manajemen STIMI Handayani Denpasar (Vol. 14, No. 2, pp. 1-14).

Utami, I. G. A. A., & Ekawati, N. W. (2020). The Role Of Customer Satisfaction Mediated Perception Of Value And Service Quality To Customer Loyalty. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(2), 165-174.

Wahab, S. (2018). Sustaining the environment through green marketing. Review of Integrative Business and Economics Research, 7, 71-77.

Yadav, S. K., Khandelwal, U., & Tripathi, V. (2017). Determinants of green purchase intention: An empirical study in India. International Journal on Customer Relations, 5(2), 42.