Examining people's shopping behavior in society 5.0 era

Ni Made Rahayu Agustini Mertanti; I Gede Sanica

doi:10.21744/ijbem.v5n4.2002

Authors

Ni Made Rahayu Agustini Mertanti
rahayuagustinimerta@gmail.com
Universitas Pendidikan Nasional, Denpasar, Indonesia
I Gede Sanica Universitas Pendidikan Nasional, Denpasar, Indonesia

Keywords:

fashion, management, marketing, product, shopping

Abstract

The purpose of this research is to find out people's shopping behavior in the era of society 5.0. This research is expected to provide insight into the development of science in the field of management and marketing science, besides that it is hoped that this research can be used as a reference for further researchers. Provide management expertise in achieving goals in knowing people's spending behavior in the era of society 5.0. This research is expected to be a reference material and a comparison for future researchers and fulfill the requirements for obtaining a Master of Management degree at the University of National Education Graduate School. This research is expected to be useful to provide information, knowledge and add insight for students about marketing management. The results of this study can be concluded that Fashion is the type of product that is most sought after by millennials. Fashion products offered online also have more affordable prices when compared to selling prices in offline stores. Most consumers use online marketplaces (such as Zalora, Tokopedia, Lazada and Shope) and social media (such as Tiktokshop) to shop online.

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