Understanding the challenges of the Company's HR strengthening strategy in marketing products and services during the global financial crisis

Utin Nina Hermina; Liliyana Liliyana

doi:10.21744/ijbem.v5n4.2020

Authors

Utin Nina Hermina
nienhermina@gmail.com
Politeknik Negeri Pontianak, Indonesia
Liliyana Politeknik Negeri Pontianak, Indonesia

Keywords:

Company HR challenges, financial crisis, marketing strategy, products and services

Abstract

This study discusses the challenges companies face in empowering their human resources to market their products and services when the financial crisis is rocking the world. To address this issue, we did a series of data searches with the help of the Google search engine electronically on several literature sources published between 2010 to 2022, all of which are scientific literature in book communication and journal articles. The technical effort of the editorial review is to edit and integrate the data before we conclude so that the results can validly answer issues and hypotheses. After a series of in-depth studies under the phenomenological approach, we can finally conclude that understanding the constraints faced by companies in making their resources, especially in marketing products and services due to the world in crisis, is a critical study due to the company's success in both services and services—products about the capabilities of their department's marketing resources. The hopeful language of this finding will be valuable insight for the next marketing research with other crisis eras.

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