The effect of entrepreneur characteristics and business characteristics on the growth of MSMEs in South Kalimantan: Case study at BNI Bank Branches in South Kalimantan

Hadinoori Aroma; Saipudin Saipudin; M Rusmin Nuryadin

doi:10.21744/ijbem.v7n2.2282

Authors

Hadinoori Aroma Lambung Mangkurat University, Banjarmasin 70123, Indonesia
Saipudin Lambung Mangkurat University, Banjarmasin 70123, Indonesia
M. Rusmin Nuryadin
mrnuryadin@ulm.ac.id
Lambung Mangkurat University, Banjarmasin 70123, Indonesia

Keywords:

business characteristics, digital marketing, entrepreneur characteristics, MSME growth, social media

Abstract

The purpose of this study is to Knowing the effect of entrepreneur characteristics partially. 2. Knowing the effect of entrepreneur characteristics simultaneously. 3. Knowing the effect of business characteristics partially. 4. Knowing the effect of business characteristics simultaneously. Research respondents were BNI bank debtors as many as 328 samples. Data is processed using multiple regression analysis. The results of this study prove that: 1. Entrepreneur characteristics partially have a significant positive effect on the growth of MSMEs in South Kalimantan are informal education variables, and business experience. The characteristics of entrepreneurs that partially have no effect on the growth of MSMEs in South Kalimantan are the variables of formal education and gender. 2. Entrepreneur characteristics simultaneously have a significant effect on the growth of MSMEs in South Kalimantan. 3. Business characteristics that partially. Business characteristics that partially have a significant positive effect on the growth of MSMEs in South Kalimantan are the variables of business capital, type of business, number of workers, and age of business. 4. Business characteristics can simultaneously have a significant effect on the growth of MSMEs in South Kalimantan. F

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