Evaluation of new marketing strategy of selected home appliances
Keywords:
Home Appliances, New Marketing StrategyAbstract
Strategy generally known as a coherent set of actions aimed at gaining a sustainable advantage over competition improving position vis-à-vis customers or allocating resources. Tactical planning refers to short-range planning that is oriented towards operations and is concerned with specific and short-range details. Strategy, includes the determination and evaluation of alternatives paths to an already established mission or objectives and eventually choice of the alternatives to be adopted. Poke Strategy, includes the four ingredients such as Price, offers, brand, competitive marketing strategies. The struggle for existence and growth is indeed very hard for firms in a competitive environment. The new strategy (poke) will help the enterprise to cope up with the market competition. Tow matrix prove the existence of the new marketing strategy poke.
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