Marketing strategies arabica coffee with information technology in Kintamani District Bangli

Authors

  • I Gusti Bagus Udayana Warmadewa University, Denpasar, Bali, Indonesia

Keywords:

arabica coffee, information technology, marketing system, marketing, products

Abstract

Indonesian coffee commodity is a non-oil export commodity contributing to the increase in foreign exchange. The coffee agribusiness development efforts have been made by the government, but there are still many obstacles, especially in terms of marketing. Marketing use of information technology will provide great benefits for the market chain will be shortened.  Information technology can change the way a variety of competing businesses. The main role of information systems in business applications is to provide effective support for the strategy of the company to gain a competitive advantage. The role of information systems strategy involves the use of information technology to develop a range of products, services, and capabilities that give the company a big advantage over the competitive pressures in the global market. This research is the development of the results of previous studies in which information technology is a very potential market strategy to penetrate international markets. The results showed that the Arabica coffee marketing in the district of Kintamani, Bangli regency through information technology has the potential to be developed.

Downloads

Download data is not yet available.

References

Atmaja, T. D. (2015). Energy storage system using battery and ultracapacitor on mobile charging station for electric vehicle. Energy Procedia, 68, 429-437.

Hamzah, H., Marimin, M., & Saptono, I. T. (2005). STRATEGI DIVERSIFIKASI PRODUK KAYU OLAHAN Acacia mangium (studi kasus &58; PT. Musi Hutan Persada). Jurnal Manajemen & Agribisnis, 2(2), 93-112.

Hathaway, D. E. (1963). Government and agriculture: economic policy in a democratic society (No. HD1761 H383).

Kotler, P. (1998). Administração de marketing: analise, planejamento, implementação e controle; tradução Ailton Bomfim Brandão. São Paulo: Atlas.

Manetsch, T. J., & Park, G. L. (1972). System analysis and simulation with applications to economic and social systems. Department of Electrical Engineering and System Science, Michigan State University.

Marimin, M. (2004). Teknik dan Aplikasi Pengambilan Keputusan Kriteria Majemuk. PT. Grasindo, Jakarta.

Millet, I., & Mawhinney, C. H. (1992). Executive information systems: a critical perspective. Information & Management, 23(2), 83-92. https://doi.org/10.1016/0378-7206(92)90011-4

Nugroho, B., & Eriyanto, F. S. (1999). Politik media mengemas berita. Jakarta: ISAI.

Pitoy, C. V. (2016). Analisis Strategi Bersaing Dalam Persaingan Usaha Bisnis Document Solution (Studi Kasus Pada PT. Astragraphia, Tbk Manado). Jurnal Berkala Ilmiah Efisiensi, 16(3).

Santoso, N. A. Pengaruh Gelombang Mikro Terhadap Kekuatan Tarik Gips Keras Tipe III (Dental Stone) dan Tipe IV (Dental Stone High Strength).

Statistik, B. P. (2011). Data Kunjungan wisatawan Mancanegara dan Nusantara yang langsung datang ke Bali. BPS Prov Bali.

Sugiyono, A. (1999). Pengembangan Industri Padat Energi di DAS Mamberamo Sebagai Pusat Pertumbuhan Ekonomi di Kawasan Timur Indonesia.

Published

2017-05-31

How to Cite

Udayana, I. G. B. (2017). Marketing strategies arabica coffee with information technology in Kintamani District Bangli. International Research Journal of Engineering, IT and Scientific Research, 3(3), 93–102. Retrieved from https://sloap.org/journals/index.php/irjeis/article/view/568

Issue

Vol. 3 No. 3: May 2017

Section

Research Articles
Copyright & Licensing

Articles published in the International Research Journal of Engineering, IT & Scientific research (IRJEIS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IRJEIS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IRJEIS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IRJEIS volumes 6 onwards. Please read about the copyright notices for previous volumes under Journal History.