Marketing strategies arabica coffee with information technology in Kintamani District Bangli

Authors

  • I Gusti Bagus Udayana Warmadewa University, Denpasar, Bali, Indonesia

Keywords:

arabica coffee, information technology, marketing system, marketing, products

Abstract

Indonesian coffee commodity is a non-oil export commodity contributing to the increase in foreign exchange. The coffee agribusiness development efforts have been made by the government, but there are still many obstacles, especially in terms of marketing. Marketing use of information technology will provide great benefits for the market chain will be shortened.  Information technology can change the way a variety of competing businesses. The main role of information systems in business applications is to provide effective support for the strategy of the company to gain a competitive advantage. The role of information systems strategy involves the use of information technology to develop a range of products, services, and capabilities that give the company a big advantage over the competitive pressures in the global market. This research is the development of the results of previous studies in which information technology is a very potential market strategy to penetrate international markets. The results showed that the Arabica coffee marketing in the district of Kintamani, Bangli regency through information technology has the potential to be developed.

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Published

2017-05-31

How to Cite

Udayana, I. G. B. (2017). Marketing strategies arabica coffee with information technology in Kintamani District Bangli. International Research Journal of Engineering, IT & Scientific Research, 3(3), 93–102. Retrieved from https://sloap.org/journals/index.php/irjeis/article/view/568

Issue

Vol. 3 No. 3: May 2017

Section

Research Articles
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