Analysis of competitive advantage factors on business performance with sustainability performance as moderating variable in coffeenatics

Rizki Christian Sipayung; Siti Alhamra Salqaura; Beby K F  Sembiring

doi:10.31295/ijbem.v4n2.1650

Authors

Rizki Christian Sipayung
rizkichristian@gmail.com
IT & B Polytechnic, Medan, Sumatera Utara, Indonesia
Siti Alhamra Salqaura University of Medan Area, Medan, Sumatera Utara, Indonesia
Beby K F Sembiring University of Sumatra Utara, Medan, Sumatera Utara, Indonesia

Keywords:

business performance, competitive advantage, moderating variable, sustainability performance

Abstract

The conditions of intense competition also make it easy for consumers to change tastes and this demands that a business must be able to adjust consumer tastes quickly and precisely. The business in the culinary field has recently shown a fairly rapid development. This is marked by the establishment of various types of Coffee Shops. The purpose of this study was to see the effect of competitive advantage (Innovation, Store Atmosphere, Business Network, Know How and Product Quality) on business performance, both directly and with the moderation of sustainability performance. This study took a random sample of 50 customers who visited at least 2 visits. The results show that innovation and business network have a positive and significant effect on business performance, while store atmosphere, know-how and product quality have no significant effect on business performance. And sustainability performance is a moderating variable that is able to moderate the influence of innovation and business network on business performance.

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