Residents perception analysis of tourism traits and its impact on prospects of Jharkhand tourism

Pranjal Kumar; Ashutosh Mishra

doi:10.31295/ijbem.v1n1.23

Authors

Pranjal Kumar
pranjalbit@gmail.com
Assistant Professor, Department of HMCT, Birla Institute of Technology, Mesra, Ranchi-835 215
Ashutosh Mishra Assistant Professor, Department of Management, Birla Institute of Technology, Lalpur Campus, Ranchi-834001

Keywords:

Category, Jharkhand Tourism, Economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment

Abstract

Jharkhand is popular for tribal culture and uniqueness of its inherent natural beauty attributing significantly on Tourism Industry of Jharkhand. There has been visible change and impact on socio-economic factor because of tourist influx in the Jharkhand state. The inherent beauty and nature has made the state popular for tourism. The attraction towards various important tourist spots revolves mostly within the domestic tourism. The paper attempts to ascertain the impact of tourism traits, like economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment affect through primary data collected from the responses of residents of six dominant tourist circuits of Jharkhand. The respondent’s views were ascertained on five-point Likert Scale. The data so collected was subjected to analysis for identifying the impact of various tourism traits on the prospects of Jharkhand Tourism.

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