Analysis of seaweed commodities competitiveness upon international market in Bali province

Putu Udayani Wijayanti; Made Satria Wibawa; Ketut Budi Susrusa

doi:10.21744/ijbem.v9n3.2497

Authors

Putu Udayani Wijayanti
putuudayani@unud.ac.id
Udayana University, Denpasar, Indonesia
Made Satria Wibawa Udayana University, Denpasar, Indonesia
Ketut Budi Susrusa Udayana University, Denpasar, Indonesia

Keywords:

competitiveness, export, Porter’s Diamond Model, seaweed, Bali

Abstract

Seaweed is one of Indonesia’s leading fisheries commodities with significant export potential, particularly in Bali Province. However, increasing global competition requires a deeper understanding of its competitiveness. This study aims to analyze the comparative and competitive advantages of Bali seaweed, identify factors influencing its competitiveness, and examine export trends in the international market. The research uses a descriptive quantitative approach with secondary time series data from 2014 to 2024. Analytical tools include production share, export share, and Porter’s Diamond Model. The results show that Bali’s production share experienced a decline during 2017–2019 due to environmental and socio-economic pressures but gradually recovered after 2020. Export performance is highly fluctuating, with a significant increase in 2024 indicating strong competitiveness under favorable conditions. Factors influencing competitiveness include natural resources, human resources, infrastructure, technology, demand conditions, and government support. The study implies that improving technology, infrastructure, and value-added processing is essential to strengthen Bali’s global competitiveness in the seaweed industry.

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