Implementation of marketing mix as educational service marketing strategy at Langlangbuana University
Keywords:
educational services, implementation marketing, marketing mix, marketing strategy, physical evidenceAbstract
This study aims to describe the application of the marketing mix which is a service marketing strategy at Langlangbuana University, Bandung. The method used in this study is a qualitative method with a descriptive analysis approach based on the stages of planning, and implementing marketing strategies for educational services at Langlangbuana University, Bandung. The results of this study reveal that the marketing mix strategy which includes product, price, location, promotion of human resources, physical evidence, and processes in marketing education services, can be applied at Langlangbuana University.
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