The model of farmers' independence in processing and marketing agricultural products
Keywords:
farmer independence model, marketing agricultural products, processing agricultural productsAbstract
This study aims to discover the model of farmers’ independence in processing and marketing agricultural products in Subak-Abian Tri Guna Karya, Kintamani District, Bangli Regency. This study used quantitative and qualitative data. The data were collected through structured interviews, observation, and documentation. The data was then analyzed using descriptive analysis techniques and statistical analysis with PLS (Partial Least Square). From the data, we discovered that the model of farmers’ independence in processing and marketing their agricultural products is by increasing emotional independence in driving agribusiness through developing quality human resources by increasing specific individual skills (life of skill) and strengthening individual capacity (individual capacity building) in order to strengthen institutional capacity (institutional development capacity building) based on the Subak-Abian Institution.
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