The success of public broadcasters in the digital era: The case of the BBC
Keywords:
BBC mission, British Broadcasting Corporation (BBC), Digital age, Public broadcaster, Reithian principles, Traditional mediaAbstract
This research paper is focused on examining the factors that determine the success of the British Broadcasting Corporation (BBC) in the digital realm. The success of the BBC was determined by the emphasis on universality and the quality of the production of journalism, therefore, by its commitment to mission and values during analog television broadcasting. Based on the above-mentioned, we assume that the BBC follows the same approach in implementing modern digital ways of distributing its content. The study's findings were derived from the description and analysis of strategic documents and the digital representation of the BBC, and it provides insight into the fundamentals of successful digital communication for traditional media, particularly public broadcasting.
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