Lead in news writing: Trace perceptional contraction on lead presence
Keywords:
Lead, News, Writing, Perception, ContradictionAbstract
This study was aimed at solving the following problems. What are the rationales for writing lead in the news in Bali Post Daily Newspaper? What are the rationales for not writing lead in the news? What types of lead are dominant in Bali Post viewed from the emphasis on the news elements? This type of study is a descriptive type. The subjects are news that was taken from Bali Post newspaper starting from March to May 2016 and staff editorial. The objects of study are the rationale for writing lead in a news, the rationale for not writing a led in a news, types of lead that are dominant in the news viewed from the emphasis on the news elements. The data were collected using document recording as well as an interview. The data were analyzed descriptively. The results showed as follows. The rationales for writing lead in writing news in Bali Post are to focus readers’ attention, to attract readers’ attention, to help readers to immediately or to more quickly get the core or the main points and to reach a higher objective, which is carrying the ideology of Bali Post, that is, the Ajeg Bali ideology. The reasons / the rationales for not writing lead are : because every headline or the news page is designed to have only one news with led as the central lead that conveys Ajeg Bali while other news do not contain led and have a chance ( to focus and attract readers’ attention to the central lead) since naturally, every news published has conveyed Ajeg Bali theme. Leads or news terraces that dominate in Bali Post daily newspaper viewed from the emphasis on the news elements are lead who (32.77%) and lead what (31.79%). Furthermore, followed by other leads with not so high percentages, that is, lead how (10.83%), lead where (10.06%), lead why (7.38%) and lead when (7.17%).
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