Bali tourism advertisements: a linguistic analysis
Keywords:
advertisement, Balinese, context, linguistic features, local valuesAbstract
Bali is very well known for its tourism which attracts many people all around the world with its magnificent nature and enchanting culture. Bali as the leading tourism destination in Indonesia is able to increase the welfare of its people from the tourism sector. Tourism development in Bali results in the growth of hotels, villas, and resorts in Bali. It challenges the owners of hotels or villas to promote their properties through advertisements in various media, including tourism magazines which are popular among travelers in Bali. The word choice is very crucial in the language of advertising and it becomes more effective when it fits the situational contexts. Language and contexts could not be separated in creating influential advertisement discourse. The aims of the study are: (a) to identify linguistic features used in accommodation advertisements; (b) to describe the situational contexts, and (c) to discover why these linguistic features are especially common in this situational context. The data of the study were taken from hotel, villa and resort advertisements published on tourism magazines, such as Bali and Beyond, Bali Now and Hello Bali.
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