Register analysis of indonesian advertisements

Authors

  • Desak Putu Eka Pratiwi College of Foreign Languages (STIBA) Saraswati Denpasar Bali-Indonesia

Keywords:

Formal, Register, Informal, Advertisement, Linguistic Features

Abstract

The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The language of advertisement is unique and very persuasive. The goal of advertisements is to persuade consumers to act and think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. This study aims at investigating the register of Indonesian advertisements. A register is a variety associated with a particular situation of use. The description of a register covers three major components: the situational context, the linguistic features, and the functional relationships between the first two components. The linguistic features cover the word choice such as the use of noun, pronoun, active, and passive voice, the use of prefix and suffix as well. Register analysis of Indonesian advertising text is still limited and very interesting to analyze. The data were taken from some advertisements, which were published on different mass media such as newspaper, radio, and television. The data were collected through observation and note-taking method. The theory of register from Biber and Conrad (2009) was used to analyze the register of the advertisements. In addition, the theory of corpus linguistics by O’Keeffe (2010) was also used to support the analysis. Results are presented through formal and informal methods. The results show that those advertisements have high register since most of them used formal linguistic features.

Downloads

Download data is not yet available.

References

Biber, D. (2006). University language: A corpus-based study of spoken and written registers (Vol. 23). John Benjamins Publishing.

Biber, D., & Conrad, S. (2009). Register, genre, and style. Cambridge University Press.

Biber, D., Conrad, S., & Reppen, R. (1998). Corpus linguistics: Investigating language structure and use. Cambridge University Press.

Chitra, S., & Maheswari, J. (2018). Customer Satisfaction towards TVS Bharath Motors in Aundipatti. International Research Journal of Management, IT and Social Sciences (IRJMIS), 5(2), 91-95.

Gama, A. W. S., Rustiarini, N. W., & Anggraini, N. P. N. (2018). Imaging and Purchasing Decision in Traditional Art Market. International Research Journal of Management, IT and Social Sciences (IRJMIS), 5(2), 175-185.

Jaminyasa, I. M., Pulawan, I. M., & Amerta, I. M. S. (2017). The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar). International Journal of Social Sciences and Humanities (IJSSH), 1(2), 65-74.

Macdonell, D. (1986). Theories of discourse: An introduction(pp. 2-3). Oxford: Blackwell.

Oakes, M. P. (1998). Statistics for Corpus Linguistics. Edinburgh Textbooks in Empirical Linguistics.

O'Keeffe, A., & McCarthy, M. (Eds.). (2010). The Routledge handbook of corpus linguistics. Routledge.

Reppen, R., Fitzmaurice, S. M., & Biber, D. (Eds.). (2002). Using corpora to explore linguistic variation (Vol. 9). John Benjamins Publishing.

Sneddon. (2007). Colloquial Jakarta Indonesian. Canberra: National Australian University Press.

Stevens, A. M. (2004). A comprehensive Indonesian-English dictionary. PT Mizan Publika.

Published

2016-07-01

How to Cite

Pratiwi, D. P. E. (2016). Register analysis of indonesian advertisements. International Journal of Linguistics, Literature and Culture, 2(2), 27–37. Retrieved from https://sloap.org/journals/index.php/ijllc/article/view/86

Issue

Vol. 2 No. 2: July 2016

Section

Research Articles
Copyright & Licensing

Articles published in the International Journal of Linguistics, Literature and Culture (IJLLC) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJLLC right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IJLLC can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IJLLC volumes 6 onwards. Please read about the copyright notices for previous volumes under Journal History.