Digital marketing strategy for business services

A case study of a financial services company


  • Aji Kresno Murti Politeknik APP Jakarta, Indonesia
  • Titin Endrawati Politeknik APP Jakarta, Indonesia
  • Muhammad Sani Kurniawan Politeknik APP Jakarta, Indonesia
  • Bayu Prabowo Sutjiatmo Politeknik APP Jakarta, Indonesia
  • A. R. Arie Wicaksono Politeknik APP Jakarta, Indonesia


business services, case study, digital marketing, financial services, social media optimization


This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital marketing strategies. The recommended digital marketing strategy centers on social media marketing, search engine optimization, and email marketing, with an emphasis on personalization and robust customer engagement. Findings underscore the essential role of digital marketing, especially in the competitive financial services industry. Anticipated outcomes encompass heightened customer engagement, increased brand awareness, and amplified revenue generation. The study highlights challenges like skilled personnel requirements and data privacy concerns, along with the importance of gauging digital marketing effectiveness. By offering practical insights, the research equips business services firms to cultivate and implement effective digital marketing strategies. Ultimately, this study underscores the paramountcy of digital marketing strategies in business services and presents a pragmatic framework for their integration.


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How to Cite

Murti, A. K., Endrawati, T., Kurniawan, M. S., Sutjiatmo, B. P., & Wicaksono, A. R. A. (2023). Digital marketing strategy for business services: A case study of a financial services company. International Journal of Business, Economics & Management, 6(3), 255-262.