Designing Bali tourism model through the implementation of tri hita karana and sad kertih values

https://doi.org/10.21744/ijllc.v5n1.461

Authors

  • Ni Nyoman Sri Astuti Politeknik Negeri Bali, Denpasar, Indonesia
  • Gede Ginaya Politeknik Negeri Bali, Denpasar, Indonesia
  • Ni Putu Wiwiek Ary Susyarini Politeknik Negeri Bali, Denpasar, Indonesia

Keywords:

community services, local wisdom, rural tourism, sad kertih, tri hita karana

Abstract

As an icon of tourism in Indonesia, Bali has developed to be one of the world-top tourist destinations. In 2017, Bali gained an award to be the world’s best tourist destination by TripAdvisor, the world largest travel site. As a result, the award would also boost the gov­ern­ment’s endeavors to reach the tar­get of 20 mil­lion for­eign tourists by 2019. In fact, this award and a number of other awards that had been attributed to the island of God are achieved due to the unity of the movement of the implementation of Tri Hita Karana (THK) and Sad Kertih (SK) values ??as local wisdom ??in maintaining Balinese balance. This study aims at investigating the implementation of THK and SK values in designing Bali tourism model in the context of community services of Indonesian higher education. By applying the descriptive qualitative research method, the data, both primary and secondary, were collected through participant observation in 7 seven villages of different regency in Bali Province, interview, and literature study.

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Published

2018-12-19

How to Cite

Astuti, N. N. S., Ginaya, G., & Susyarini, N. P. W. A. (2018). Designing Bali tourism model through the implementation of tri hita karana and sad kertih values. International Journal of Linguistics, Literature and Culture, 5(1), 12–23. https://doi.org/10.21744/ijllc.v5n1.461

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Section

Research Articles

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