Selling arak is a business opportunity in sidemen village

https://doi.org/10.21744/ijllc.v6n1.816

Authors

  • Ni Wayan Wahyu Astuti Politeknik Negeri Bali, Denpasar, Indonesia
  • Ayu Dwi Yulianthi Politeknik Negeri Bali, Denpasar, Indonesia
  • Gede Ginaya Politeknik Negeri Bali, Denpasar, Indonesia
  • Ni Putu Wiwiek Ary Susyarini Politeknik Negeri Bali, Denpasar, Indonesia

Keywords:

alcoholic drink, arak Bali, commodification, religious ceremony, tourism

Abstract

Arak Bali is a traditional Balinese alcoholic beverage that is still popular in this modern era. Balinese people are already very familiar with this type of alcoholic drink, especially those who are young or who have religious ceremonies.  Arak Bali is widely produced in Sidemen village, Karangasem Regency. This study applies a descriptive qualitative research method. The data were collected through participating observation, interviews with the community in Sidemen village as well as a literature study of Arak Bali.  The study found, so far Arak needs have been widespread, from the religious need to commodify into the needs of tourism, especially in bars and restaurants. The Arak cocktail has become a spirit in beverage blends, which can be found in the bars and restaurants in Bali. Therefore, this type of beverage is still an item that has high value in the economic sector as well as support for the life of farmers in Sidemen village. This condition makes farmers in the village of Sidemen to consistently produce wine and retain their legacy.

Downloads

Download data is not yet available.

References

Abdullah, S. (2014). Social Conflict Management through Multicultural Approach and Policy in Preventing and Overcoming the Social Disintegration. TAWARIKH, 5(2).

Aghara, V. N. O., Nwaizugbo, I. C., Oparah, P. C., & Ifeanyichukwu, C. D. (2018). Sales promotion as a leverage strategy for improving sales and profitability in alcohol beverage industry. International Research Journal of Management, IT and Social Sciences, 5(4), 18-25. https://doi.org/10.21744/irjmis.v5n4.245

Ardyanti, P. V. D., & Tobing, D. H. (2017). Hubungan Konsep Diri dengan Konformitas pada Remaja Laki-Laki yang Mengkonsumsi Minuman Keras (Arak) Di Gianyar, Bali. Jurnal Psikologi Udayana, 4(1), 30-40.

Balinese Wine. (n.d). Retrieved from https://www.benarnews.org/indonesian/berita/arak-bali-05112017161121.html

Bungin, B. (2001). Metode penelitian kuantitatif dan kualitatif.

Crouch, M. (2009). Religious regulations in Indonesia: Failing vulnerable groups?. Review of Indonesian and Malaysian Affairs, 43(2).

Gepu, W., Suda, I. K., & Suyasa, I. M. (2018). Religious conversion towards Hindu Kaharingan to Christianity. International Journal of Linguistics, Literature and Culture, 4(4), 25-37. https://doi.org/10.21744/ijllc.v4n4.257

Ginaya, G. (2018). The Balinese calendar system: From its epistemological perspective to axiological practices. International journal of linguistics, literature and culture, 4(3), 24-37.

Ginaya, G., Astuti, N. N. S., Susyarini, N. P. W. A., Bagiastuti, N. K., & Ruki, M. (2019). Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers. J. Mgt. Mkt. Review, 4(1), 08-18.

Ginaya, G., Ruki, M., & Astuti, N. W. W. (2019). Zero Dollar Tourist: Analisis Kritis Diskursus Segmen Pasar Wisatawan Tiongkok dalam Pariwisata Bali. Jurnal Kajian Bali (Journal of Bali Studies), 9(1), 141-164. https://doi.org/10.24843/JKB.2019.v09.i01.p07

Ginaya, G., Sudarmini, N. M., & Damayanti, I. K. W. (2019). Tri hita karana and sad kertih values in Belimbing rural tourism development. International journal of social sciences and humanities, 3(2), 10-23. https://doi.org/10.29332/ijssh.v3n2.282

Giovanetti, F. (2013). Methanol poisoning among travellers to Indonesia. Travel medicine and infectious disease, 11(3), 190-193. https://doi.org/10.1016/j.tmaid.2013.03.013

Gubernur akan Legalkan Arak Bali. (2012, January 9). Retrieved from http://www.tribunnews.com/regional/2019/02/12/

Hammond, M., & Wellington, J. (2012). Research methods: The key concepts. Routledge.

Kendrick, D., Young, B., Mason‐Jones, A. J., Ilyas, N., Achana, F. A., Cooper, N. J., ... & Mulvaney, C. (2013). Home safety education and provision of safety equipment for injury prevention. Evidence‐based child health: a Cochrane review journal, 8(3), 761-939. https://doi.org/10.1002/ebch.1911

Kuri, -, Gelgel, I. P., & Utama, I. W. B. (2018). Basir in religious system of Dayak Hindu Kaharingan society. International Journal of Social Sciences and Humanities, 2(2), 164-174. https://doi.org/10.29332/ijssh.v2n2.159

Loayza, N. V., & Raddatz, C. (2010). The composition of growth matters for poverty alleviation. Journal of development economics, 93(1), 137-151. https://doi.org/10.1016/j.jdeveco.2009.03.008

Malik, A. (2018). Cultural Identity and Social Interaction of Indigenous Peoples in the Middle of Modernization (Case Study of Indigenous Peoples of Kasepuhan Banten Kidul). Jurnal The Messenger, 10(1), 34-43. http://dx.doi.org/10.26623/themessenger.v10i1.649

Nizam, E., Ng, A., Dewandaru, G., Nagayev, R., & Nkoba, M. A. (2019). The impact of social and environmental sustainability on financial performance: A global analysis of the banking sector. Journal of Multinational Financial Management, 49, 35-53. https://doi.org/10.1016/j.mulfin.2019.01.002

Santika, I. P. G., Triguna, I. B. G. Y., & Utama, I. W. B. (2019). Suicide phenomenon on bebandem village: a review on religious and socio-cultural. International Journal of Linguistics, Literature and Culture, 5(5), 15-22. https://doi.org/10.21744/ijllc.v5n5.730

Seputra, I. K. (2009). Metuakan sebagai Ritual Sosial di Desa Nawa Kerti, Kec. Abang, Kab. Karangasem, Bali. Skripsi. Jurusan Pendidikan Sejarah, Fakultas Ilmu Sosial, Universitas Pendidikan Ganesha.

Skomorohov, R., Welch, C., & Hein, A. (2016). In-orbit Spacecraft Manufacturing: Near-Term Business Cases. International Space University.

Sudjarwo, S., & Ayu, R. N. (2018). Social Interactions between Javanese Ethic Group And Balinese Ethnic Group. IOSR Journal of Research & Method in Education (IOSR-JRME), 8(2), 87-93.

Suhartini, M., Nurhantari, Y., & Rianto, B. U. D. (2016). The analysis of polymorphism of alcohol dehydrogenase 3 (ADH3) gene and influence of liver function status in Indonesia. The Kobe journal of medical sciences, 62(4), E107.

Wisudawati, N. N. S., & Maheswari, A. I. A. (2018). Potential of Silver Craft Product through to Community-Based for Tourism Sustainability in Celuk Village. International Research Journal of Management, IT and Social Sciences, 5(1), 9-15.

Published

2020-01-10

How to Cite

Astuti, N. W. W., Yulianthi, A. D., Ginaya, G., & Susyarini, N. P. W. A. (2020). Selling arak is a business opportunity in sidemen village. International Journal of Linguistics, Literature and Culture, 6(1), 32-41. https://doi.org/10.21744/ijllc.v6n1.816

Issue

Section

Research Articles

Most read articles by the same author(s)