The development strategy of civil association cooperative

https://doi.org/10.21744/irjmis.v8n2.1325

Authors

  • Nekky Rahmiyati Universitas 17 Agustus 1945 Surabaya, Indonesia
  • Sri Andayani Universitas 17 Agustus 1945 Surabaya, Indonesia
  • Endang Indartuti Universitas 17 Agustus 1945 Surabaya, Indonesia

Keywords:

cooperative citizen association, development strategy, SWOT analysis

Abstract

Cooperatives' existence and role in supporting national economic activities are essential and strategic. Strengthening the cooperative economy and small business economy is a priority. Kediri City received the cooperative award from the Ministry of Cooperatives and MSME in 2017. The award was given because it successfully guided and developed Cooperatives. Until now Kediri City has a cooperative citizen association (CA) that has been formed. One hundred fifty cooperatives from a total of 352 CA have been created in the city.  Data analysis using SWOT analysis is a strategic planning method used to evaluate strengths, weaknesses, opportunities, and threats in a project or business speculation. These four factors make up the SWOT acronym (strengths, weaknesses, opportunities, and threats). They are used to determine the strategy for developing a CA Cooperative in Kediri. Based on the calculation from the results of the SWOT analysis, the total score of the internal strategic factor analysis (IFAS) obtained a score of 2.54, and this shows that The CA Cooperative has an excellent strength to face the opportunities and threats that occur.

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Published

2021-02-12

How to Cite

Rahmiyati, N., Andayani, S. ., & Indartuti, E. (2021). The development strategy of civil association cooperative. International Research Journal of Management, IT and Social Sciences, 8(2), 148-154. https://doi.org/10.21744/irjmis.v8n2.1325

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Section

Peer Review Articles